BRANDED CONTENT + DOCUMENTARY
MONOS
THE BRIEF
Create the launch video for Monos, a brand that offers premium luggage at an accessible price. Capturing the essence of effortless travel and mindful exploration, the video was shot on location in Spain, Portugal, and Morocco. We directed, filmed, and edited this project to showcase how Monos luggage complements the discerning traveler's journey.
BRANDED CONTENT
For Monos' Kickstarter campaign, we created a branded product film featuring two mindful travelers journeying through Spain, Portugal, and Morocco. Directed, shot, and edited by our co-founder Aaron, this project highlighted vibrant cities, serene countryside, and exotic landscapes while emphasizing Monos' premium luggage.
As a one-person production crew, Aaron captured stunning visuals and evocative scenes, navigating remote landscapes and bustling markets to ensure every shot showcased the elegant design and practical features of the luggage. The final film successfully contributed to Monos' Kickstarter campaign, helping to drive significant engagement and support for the brand's launch.
Director, DP, Editor: Aaron Garcia
Art Director: Victor Tam
Creative Director: Hubert Chan
Talent: Gus Romano, Tarla Barbosa Romano
documentary
In this short documentary, viewers get an exclusive behind-the-scenes look at Tarla and Gus Romano, the talents featured in the Monos launch film. Through intimate interviews, Tarla and Gus share their profound connection to travel, revealing how it shapes their perspectives and underscores the transformative power of exploration and the deep personal connections it forges.
The documentary also highlights the global collaboration that brought the campaign to life, showcasing how six individuals from diverse backgrounds came together to create a compelling narrative for Monos. With voiceovers that delve into creativity, travel, and life, the film captures the essence of these shared experiences and the formation of Monos' identity. This campaign film played a pivotal role in establishing the brand's identity at launch, helping to shape its soul and vision.
Director, DP, Editor: Aaron Garcia
Art Director: Victor Tam
Creative Director: Hubert Chan
Talent: Gus Romano, Tarla Barbosa Romano
